This invitation-only conference is designed to engage and inform IT Executives and Solution Providers in the midmarket. Providing a trusted platform and custom experience, the MIDMRKT Forum inspires meaningful relationships, powerful discussions, and continuous opportunity for innovation and success.
Forum Registration
Registration will remain open until 7:00pm for Attendees and Solution Providers.
Leadership Roundtables
Peer-to-peer moderated roundtable discussions on leadership in the midmarket.
- Business Automation Strategies - RPA, DPA, and more
- Securing Budget for Emerging Technologies
- Business Value of IT: Building Credibility with the C Suite
- Leadership, Culture & Innovation
- Mergers & Acquisitions
- Security Awareness: Preparation & Communication
- Leading Digital Transformation
- Leading IT Governance
Roundtables: Boardroom Group Introductions
An opportunity for CIO attendees to meet the peers assigned to their boardroom group in a casual roundtable format.
Solution Provider Orientation
Join us to learn the ins and outs of the MIDMRKT CIO Forum and how to maximize your time at the forum.
MIDMRKT Impact Partner Spotlight: human-I-T
MIDMRKT Suite is proud to partner with human-I-T to reduce and repurpose technology waste. human-I-T provides low-income individuals and nonprofits with technology, internet, and digital training. By reusing instead of recycling electronics, our team transforms e-waste into opportunities for underserved communities, while promoting digital inclusion and online access. Come learn about this exciting initiative and how you can help impact lives across the country.
Keynote by Google Chrome Enterprise
CIO Panel - Culture Change and Relationship Management
Moderated by Rick Pastore, Senior Director and IT Research Advisor, Hackett Research
The IT organization of the future will look and act nothing like the back-office, hierarchical teams of the ‘90s and 2000s. And that’s a good thing. Companies are now in the throes of transforming to compete in an era that demands continuous innovation, speed and relentless focus on customer experience. To be relevant, IT must cultivate a culture that is curious, bold and entrepreneurial, valuing experimentation and intelligent risk-taking. Our diverse panel of transformational IT leaders, moderated by Rick Pastore, who recently conducted a major IT culture change study with The Hackett Group, will share their experiences in remaking their organizations into future-state IT practices.
Key challenges we will address:
- Making the case for IT culture change
- Modernizing the business relationship manager role
- How to lead a multigenerational workforce
- Instilling new cultural behaviors and norms
- Making risk-taking acceptable
Welcome Reception - Casino Night!
Test your luck at the tables while mingling with other forum attendees!
Technology Leadership Roundtable Breakfast
Discussions around pressing technology concerns and best practices, including topics moderated by each of the CIO panelists from Sunday's Future of IT CIO Panel.
- Business Continuity and Disaster Recovery Strategies
- Cloud Strategies
- Cybersecurity Strategy: Prevention & Practice
- Next-Gen ERP and Retiring Legacy Systems
- Adopting AI and Machine Learning Practices
- Data Analytics: Turning Data into Revenue
- Organization Collaboration & Unified Communication Tools
- Managing Risk and Compliance
Attendee Welcome & Orientation
Keynote by SAP: Change a Feeling, Change Your Business
Humans experience 27 feelings – from joy, to nostalgia, to sympathy, and anxiety, any one of them can make or break a company, sometimes an entire industry. There’s often an astounding disparity between how you think customers feel about your products and services and how they actually do feel. Operational data (O) – like costs, revenues, and sales – show what is happening in your business. But you also need experience data (X) to understand the feelings of the people involved and why things are happening. SAP North America’s General Manager for the Midmarket, Greg Petraetis, will discuss how collecting these “X’s and O’s”, or experience data at every meaningful touchpoint, can help your company analyze and understand experience gaps – and deliver the stellar, personalized experiences that get rave reviews and grow your business. Because if you can change a feeling, you can change your business. And if you change your business, you can change the world. The experience economy is here and midmarket companies can reap the benefits of it today.
Boardroom Sessions
In an exclusive, private boardroom setting, leading technology providers deliver case study presentations to select groups of executives, identify critical business issues and discuss how their product or solution solves a specific midmarket business need. Coffee breaks and debriefs will be included.
Vendor Workshop: Account Based Marketing
Morning Coffee Break / Vendor Preview Time in the Sponsor Showcase
Boardroom Sessions
In an exclusive, private boardroom setting, leading technology providers deliver case study presentations to select groups of executives, identify critical business issues and discuss how their product or solution solves a specific midmarket business need. Coffee breaks and debriefs will be included.
MIDMRKTx Presentations
Three 15-minute quick fire presentations from members of our CIO audience highlighting best practices in IT leadership or the lifecycle of a revolutionary project implementation.
Session 1 - The Dos and Don'ts of Leveraging the Cloud
Presented by Mark Annati, VP of IT at Extreme Reach
Session 2 - Managing and Protecting Your Data While Effectively Running Your Business
Presented by Mike Mayhew, CIO at Trading Technologies
Session 3 - Soft Skills vs Software: The Growing Importance of CIO Soft Skills
Presented by RC Woodson, CIO at Doyon Limited
MIDMRKTx Roundtable Luncheon
Join your peers to dive deeper into the topics discussed during the MIDMRKTx presentations. Topics include:
- The Dos and Don'ts of Leveraging the Cloud
- Managing and Protecting Your Data While Effectively Running Your Business
- Soft Skills vs Software: The Growing Importance of CIO Soft Skills
Boardroom Sessions
In an exclusive, private boardroom setting, leading technology providers deliver case study presentations to select groups of executives, identify critical business issues and discuss how their product or solution solves a specific midmarket business need. Coffee breaks and debriefs will be included.
In-Boardroom Snack Break / Daily Debrief Roundtable
Boardroom Sessions
In an exclusive, private boardroom setting, leading technology providers deliver case study presentations to select groups of executives, identify critical business issues and discuss how their product or solution solves a specific midmarket business need. Coffee breaks and debriefs will be included.
Solution Provider-to-CIO Networking / 1-1 Meetings in the Sponsor Showcase
Takes boardroom discussions up a notch to bring IT Executives and Solution Providers together for a face-to-face discussion on specific services and solutions in a private setting. One-to-one meetings take place daily in the solution provider showcase — scheduled before the event or arrange onsite.
Sponsored Hospitality Events
Industry Roundtable Breakfast
Discussions around pressing industry IT concerns and best practices.
- Best Practices in Banking/Financial Services IT
- Best Practices in Business & Professional Services IT
- Best Practices in Construction/Engineering/Scientific IT
- Best Practices in Education IT
- Best Practices in Healthcare IT
- Best Practices in Logistics/Transportation IT
- Best Practices in Manufacturing IT
- Best Practices in Non-Profit/Government IT
- Best Practices in Retail IT
- Best Practices in Utilities IT
2020 MIDMRKT Trends & Projections
Vendor Workshop: Intent Driven Marketing
Boardroom Sessions
In an exclusive, private boardroom setting, leading technology providers deliver case study presentations to select groups of executives, identify critical business issues and discuss how their product or solution solves a specific midmarket business need. Coffee breaks and debriefs will be included.
Morning Coffee Break in the Sponsor Showcase / 1-1 Meetings
Boardroom Sessions
In an exclusive, private boardroom setting, leading technology providers deliver case study presentations to select groups of executives, identify critical business issues and discuss how their product or solution solves a specific midmarket business need. Coffee breaks and debriefs will be included.
Technology Roundtable Luncheon
Boardroom Sessions
In an exclusive, private boardroom setting, leading technology providers deliver case study presentations to select groups of executives, identify critical business issues and discuss how their product or solution solves a specific midmarket business need. Coffee breaks and debriefs will be included.
Solution Provider-to-CIO Networking / 1-1 Meetings in the Sponsor Showcase
Takes boardroom discussions up a notch to bring IT Executives and Solution Providers together for a face-to-face discussion on specific services and solutions in the Sponsor Showcase. One-to-one meetings take place daily in the Meeting Hall — either scheduled before the event or arranged onsite.
Awards Presentation & Taste of Tucson Reception
Reception accompanying an awards ceremony to honor the sponsoring companies who the IT Executives believe have the best market potential and the CIOs who have exhibited excellence in their leadership role. Casual attire is encouraged. The Award Categories are:
- BEST MIDMARKET SOLUTION - SOFTWARE
- BEST MIDMARKET SOLUTION - SERVICE
- BEST MIDMARKET STRATEGY
- BEST MIDMARKET CIO FORUM NEWCOMER
- BEST IN SHOW - CIO CHOICE
Rick Pastore
Senior Director/IT Research Advisor
Hackett Research
Mark Annati
SVP IT
Extreme Reach
Charlie Tarzian
President Chief Innovation Officer
Aberdeen
Why Join? MIDMRKT Connect brings together IT leaders across the midmarket on a trusted platform, designed for executives to network, collaborate, and gather insights. As a member, you will have access to a community of your peers and resources to help you become an effective leader and make better decisions.
Who’s a member? All previous attendees of the MIDMRKT CIO Forum are current members of MIDMRKT Connect. This includes more than 400 IT executives in the midmarket.
How to get started? To pre-qualify as a member of MIDMRKT Connect, you must be a senior IT executive within the midmarket. Before qualifying, please fill out the interest form and a member of the Connect team will be in touch to provide you with details about creating a profile and getting started.
MIDMRKT Connect is an annual subscription service. For details about the cost to join, please contact us at connect@midmrkt.com.
