This invitation-only conference is designed to engage and inform IT Executives and Solution Providers in the midmarket. Providing a trusted platform and custom experience, the MIDMRKT Forum inspires meaningful relationships, powerful discussions, and continuous opportunity for innovation and success.
Golf Tournament at McCormick Ranch Golf Course
Check-In & Badge Pick-Up
Roundtables: Boardroom Group Introductions
Meet IT executives aligned with your top interests and priorities in advance of boardroom sessions. Use MIDMRKT Connect to see peer profiles, new features, and chat with your group before the event.
MIDMRKT Impact Partner Spotlight: human-I-T
MIDMRKT Suite is proud to partner with human-I-T to reduce and repurpose technology waste. human-I-T provides low-income individuals and nonprofits with technology, internet, and digital training. By reusing instead of recycling electronics, our team transforms e-waste into opportunities for underserved communities, while promoting digital inclusion and online access. Come learn about this exciting initiative and how you can help impact lives across the country.
Keynote from Info-Tech Research Group
New Solution Provider Orientation (Vendors Only)
Collaborative Midmarket Leadership Panel: Reducing Complexity
MODERATOR | Rick Pastore, Senior Research Director and IT Advisor, The Hackett Group
At the Spring Midmarket CIO Forum, we will tackle IT complexity head on, finding out what is working, not working and why in the fight to reduce organizational, process and technology complexity. We will hear from a panel of leaders and will also collect and share experiences and ideas from audience members.
Most companies have amassed a burdensome amount of technical debt because of things like accumulated cost associated with deferred system refreshes, replacement or integration, and from software developed with suboptimal code for reasons of expediency. This severely limits IT’s ability to innovate, complicates migration to new tools, and makes it less responsive to customer and business needs.
According to the Key Issues Study on which we collaborated with Hackett Research Group , 24% of all technology spending in 2020 will be allocated to reducing the debt – that is, retiring, consolidating or replacing systems. High complexity in terms of number of applications per end user drive up total IT cost 38% and number of IT FTEs by 15%. Complexity hurts stakeholder functions as well. For example, in finance, high application complexity inflates costs by 151% and FTEs 186%, compared to finance functions with low complexity levels.
Welcome Reception
Industry Roundtable Breakfast
Discussions around pressing industry IT concerns and best practices.
- Best Practices in Banking/Financial Services IT
- Best Practices in Business & Professional Services IT
- Best Practices in Construction/Engineering/Scientific IT
- Best Practices in Education IT
- Best Practices in Healthcare IT
- Best Practices in Logistics/Transportation IT
- Best Practices in Manufacturing IT
- Best Practices in Non-Profit/Government IT
- Best Practices in Retail IT
- Best Practices in Utilities IT
Attendee Welcome & Orientation
Boardroom Sessions
In an exclusive, private boardroom setting, leading technology providers deliver case study presentations to select groups of executives, identify critical business issues and discuss how their product or solution solves a specific midmarket business need. Coffee breaks and debriefs will be included.
Vendor Workshop: Account Based Marketing (Vendors Only)
Account Based Marketing: Everything you need to know to execute an Account Based Marketing Strategy: What is it? Why should you consider it? What makes it Different?
Boardroom Sessions
In an exclusive, private boardroom setting, leading technology providers deliver case study presentations to select groups of executives, identify critical business issues and discuss how their product or solution solves a specific midmarket business need. Coffee breaks and debriefs will be included.
Morning Coffee Break & Vendor Showcase Preview in Grand Coronado
Info-Tech Midmarket Trends Keynote / MIDMRKT Pulse mini-sessions
Join an Info-Tech analyst for an overview of the top technology trends gaining momentum in the midmarket. This session will be followed immediately by four 5-minute quick fire presentations from members of our CIO audience highlighting best practices in IT leadership or the lifecycle of a revolutionary project implementation.
Technology Roundtable Luncheon
Dive deeper into topics discussed during MIDMRKT Pulse presentations.
Boardroom Sessions
In an exclusive, private boardroom setting, leading technology providers deliver case study presentations to select groups of executives, identify critical business issues and discuss how their product or solution solves a specific midmarket business need. Coffee breaks and debriefs will be included.
In-Boardroom Snack Break / Daily Debrief Roundtable
Boardroom Sessions
In an exclusive, private boardroom setting, leading technology providers deliver case study presentations to select groups of executives, identify critical business issues and discuss how their product or solution solves a specific midmarket business need. Coffee breaks and debriefs will be included.
Solution Provider-to-CIO Networking / 1-1 Meetings in the Sponsor Showcase
Takes boardroom discussions up a notch to bring IT Executives and Solution Providers together for a face-to-face discussion on specific services and solutions in a private setting. One-to-one meetings take place daily in the solution provider showcase — scheduled before the event or arrange onsite.
Leadership Roundtable Breakfast
Peer-to-peer moderated roundtable discussions on leadership in the midmarket.
- Creating a Culture of Inclusion
- Business Automation Strategies - RPA, DPA, and more
- Business Value of IT: Building Credibility with the C Suite
- Leadership, Culture & Innovation
- Mergers & Acquisitions
- Security Awareness: Preparation & Communication
- Leading Digital Transformation
- Leading IT Governance
- Social Responsibility
Vendor Workshop: Intent Driven Marketing
Intent Driven Marketing: How do you know when a company is in the market for your products and services? Intent Driven Marketing looks at how companies behave when they research for the things they will eventually be buying. This session focuses on why Intent Driven Marketing has become such an important part of the marketing/sales process and what you need to know in order to consider whether it will optimize everything you already do.
Boardroom Sessions
In an exclusive, private boardroom setting, leading technology providers deliver case study presentations to select groups of executives, identify critical business issues and discuss how their product or solution solves a specific midmarket business need. Coffee breaks and debriefs will be included.
Morning Coffee Break / 1-1 Meetings in the Sponsor Showcase
Technology Roundtable Luncheon
Discussions around pressing technology concerns and best practices, including topics moderated by each of the CIO panelists from Sunday's Future of IT CIO Panel.
- Business Continuity and Disaster Recovery Strategies
- Roadmap through the Cloud
- Cybersecurity Strategy: Prevention & Practice
- Next-Gen ERP and Retiring Legacy Systems
- Adopting AI and Machine Learning Practices
- Data Analytics: Turning Data into Revenue
- Organization Collaboration & Unified Communication Tools
- Managing Risk and Compliance
- Privacy Risks and Personal Client Data
- Journey of Implementing Agile
- Budgeting for a Global Recession 2020
- Challenges and Opportunities of SD-WAN
Boardroom Sessions
In an exclusive, private boardroom setting, leading technology providers deliver case study presentations to select groups of executives, identify critical business issues and discuss how their product or solution solves a specific midmarket business need. Coffee breaks and debriefs will be included.
Wellness Break
Boardroom Sessions
In an exclusive, private boardroom setting, leading technology providers deliver case study presentations to select groups of executives, identify critical business issues and discuss how their product or solution solves a specific midmarket business need. Coffee breaks and debriefs will be included.
Solution Provider-to-CIO Networking / 1-1 Meetings in the Sponsor Showcase
Takes boardroom discussions up a notch to bring IT Executives and Solution Providers together for a face-to-face discussion on specific services and solutions in the Sponsor Showcase. One-to-one meetings take place daily in the Meeting Hall — either scheduled before the event or arranged onsite.
Awards Presentation & Taste of Scottsdale Reception
Reception accompanying an awards ceremony to honor the sponsoring companies who the IT Executives believe have the best market potential. Casual attire is encouraged. The Award Categories are:
- BEST MIDMARKET SOLUTION - SOFTWARE
- BEST MIDMARKET SOLUTION - SERVICE
- BEST MIDMARKET STRATEGY
- BEST MIDMARKET CIO FORUM NEWCOMER
- BEST IN SHOW - CIO CHOICE
Why Join? MIDMRKT Connect brings together IT leaders across the midmarket on a trusted platform, designed for executives to network, collaborate, and gather insights. As a member, you will have access to a community of your peers and resources to help you become an effective leader and make better decisions.
Who’s a member? All previous attendees of the MIDMRKT CIO Forum are current members of MIDMRKT Connect. This includes more than 400 IT executives in the midmarket.
How to get started? To pre-qualify as a member of MIDMRKT Connect, you must be a senior IT executive within the midmarket. Before qualifying, please fill out the interest form and a member of the Connect team will be in touch to provide you with details about creating a profile and getting started.
MIDMRKT Connect is an annual subscription service. For details about the cost to join, please contact us at connect@midmrkt.com.
