October 27-29 2019
DAYS
HRS
MINS
SEC
MIDMRKT CIO FORUM
PROGRAM

This invitation-only conference is designed to engage and inform IT Executives and Solution Providers in the midmarket. Providing a trusted platform and custom experience, the MIDMRKT Forum inspires meaningful relationships, powerful discussions, and continuous opportunity for innovation and success.

LOCATION
Westin La Paloma Resort & Spa
Tucson, AZ
FORUM AGENDA
8:00 AM

Golf Tournament

2:00 PM

Forum Registration

Registration will remain open until 7:00pm for Attendees and Solution Providers.

2:30 PM

Leadership Roundtables

Peer-to-peer moderated roundtable discussions on leadership in the midmarket.

  • Business Automation Strategies - RPA, DPA, and more
  • Securing Budget for Emerging Technologies
  • Business Value of IT: Building Credibility with the C Suite
  • Leadership, Culture & Innovation
  • Mergers & Acquisitions
  • Security Awareness: Preparation & Communication
  • Leading Digital Transformation
  • Leading IT Governance
  • Social Responsibility

4:15 PM

Roundtables: Boardroom Group Introductions

An opportunity for CIO attendees to meet the peers assigned to their boardroom group in a casual roundtable format.

5:00 PM

Solution Provider Orientation

Join us to learn the ins and outs of the MIDMRKT CIO Forum and how to maximize your time at the forum.

5:10 PM

MIDMRKT Impact Partner Spotlight: human-I-T

MIDMRKT Suite is proud to partner with human-I-T to reduce and repurpose technology waste. human-I-T provides low-income individuals and nonprofits with technology, internet, and digital training. By reusing instead of recycling electronics, our team transforms e-waste into opportunities for underserved communities, while promoting digital inclusion and online access. Come learn about this exciting initiative and how you can help impact lives across the country.

human-I-T

5:25 PM

Keynote by Google Chrome Enterprise: Keeping Your Business Safe in a Cloud World

google chrome enterprise

Keeping your business safe in a Cloud World: Chrome Enterprise's unique approach to endpoint security

With enterprises more targeted by malicious attacks than ever before, IT needs to ensure they are using the right tools to keep their company's data secure. In this session, attendees will learn about the many differentiating features of Chromebooks around security, and what really helps Chromebooks stand out from the pack.

6:00 PM

CIO Panel - Culture Change and Relationship Management

Moderated by Rick Pastore, Senior Director and IT Research Advisor, Hackett Research

Panelists:

  • Michael Gabriel, Partner, Fortium Partners, LLP
  • Gauri Kapur, VP - Software Dev/BI, Enterprise Information Services, NCM
  • Kenyatta Powers, CIO at State of Maryland, Dept. of Human Services
  • Bruce Schinelli, VP & CIO at TTX Company
  • RC Woodson, VP of IT & CIO at Bristol Bay Native Corporation

The IT organization of the future will look and act nothing like the back-office, hierarchical teams of the ‘90s and 2000s. And that’s a good thing. Companies are now in the throes of transforming to compete in an era that demands continuous innovation, speed and relentless focus on customer experience. To be relevant, IT must cultivate a culture that is curious, bold and entrepreneurial, valuing experimentation and intelligent risk-taking. Our diverse panel of transformational IT leaders, moderated by Rick Pastore, who recently conducted a major IT culture change study with The Hackett Group, will share their experiences in remaking their organizations into future-state IT practices.

Key challenges we will address:

  • Making the case for IT culture change
  • Modernizing the business relationship manager role
  • How to lead a multigenerational workforce
  • Instilling new cultural behaviors and norms
  • Making risk-taking acceptable

7:00 PM

Women in Technology Meet-Up

7:00 PM

Welcome Reception - Casino Night!

Test your luck at the tables while mingling with other forum attendees!

7:00 AM

Technology Leadership Roundtable Breakfast

Discussions around pressing technology concerns and best practices, including topics moderated by each of the CIO panelists from Sunday's Future of IT CIO Panel.

  • Business Continuity and Disaster Recovery Strategies
  • Roadmap through the Cloud
  • Cybersecurity Strategy: Prevention & Practice
  • Next-Gen ERP and Retiring Legacy Systems
  • Adopting AI and Machine Learning Practices
  • Data Analytics: Turning Data into Revenue
  • Organization Collaboration & Unified Communication Tools
  • Managing Risk and Compliance

7:45 AM

Attendee Welcome & Orientation

8:00 AM

Keynote by SAP: Change a Feeling, Change Your Business

Humans experience 27 feelings – from joy, to nostalgia, to sympathy, and anxiety, any one of them can make or break a company, sometimes an entire industry. There’s often an astounding disparity between how you think customers feel about your products and services and how they actually do feel. Operational data (O) – like costs, revenues, and sales – show what is happening in your business. But you also need experience data (X) to understand the feelings of the people involved and why things are happening. SAP North America’s General Manager for the Midmarket, Greg Petraetis, will discuss how collecting these “X’s and O’s”, or experience data at every meaningful touchpoint, can help your company analyze and understand experience gaps – and deliver the stellar, personalized experiences that get rave reviews and grow your business. Because if you can change a feeling, you can change your business. And if you change your business, you can change the world. The experience economy is here and midmarket companies can reap the benefits of it today.

sap

8:20 AM

Boardroom Sessions

In an exclusive, private boardroom setting, leading technology providers deliver case study presentations to select groups of executives, identify critical business issues and discuss how their product or solution solves a specific midmarket business need. Coffee breaks and debriefs will be included.

8:30 AM

Vendor Workshop: Account Based Marketing

Account Based Marketing: Everything you need to know to execute an Account Based Marketing Strategy: What is it? Why should you consider it? What makes it Different?

9:45 AM

Morning Coffee Break / Vendor Preview Time in the Sponsor Showcase

10:15 AM

Boardroom Sessions

In an exclusive, private boardroom setting, leading technology providers deliver case study presentations to select groups of executives, identify critical business issues and discuss how their product or solution solves a specific midmarket business need. Coffee breaks and debriefs will be included.

11:40 AM

MIDMRKTx Presentations

Three 15-minute quick fire presentations from members of our CIO audience highlighting best practices in IT leadership or the lifecycle of a revolutionary project implementation.

Session 1 - The Dos and Don'ts of Leveraging the Cloud
Presented by Mark Annati, SVP of IT at Extreme Reach

Session 2 - Managing and Protecting Your Data While Effectively Running Your Business
Presented by Mike Mayhew, CIO at Trading Technologies

Session 3 - How Much Cyber Security Funding is Enough – Is It a Bottomless Pit?
Presented by Michael Gabriel, Partner at Fortium Partners

12:30 PM

MIDMRKTx Roundtable Luncheon

Join your peers to dive deeper into the topics discussed during the MIDMRKTx presentations. Topics include:

  • The Dos and Don'ts of Leveraging the Cloud
  • Managing and Protecting Your Data While Effectively Running Your Business
  • How Much Cyber Security Funding is Enough

1:45 PM

Boardroom Sessions

In an exclusive, private boardroom setting, leading technology providers deliver case study presentations to select groups of executives, identify critical business issues and discuss how their product or solution solves a specific midmarket business need. Coffee breaks and debriefs will be included.

3:00 PM

In-Boardroom Snack Break / Daily Debrief Roundtable

3:45 PM

Boardroom Sessions

In an exclusive, private boardroom setting, leading technology providers deliver case study presentations to select groups of executives, identify critical business issues and discuss how their product or solution solves a specific midmarket business need. Coffee breaks and debriefs will be included.

5:00 PM

Solution Provider-to-CIO Networking / 1-1 Meetings in the Sponsor Showcase

Takes boardroom discussions up a notch to bring IT Executives and Solution Providers together for a face-to-face discussion on specific services and solutions in a private setting. One-to-one meetings take place daily in the solution provider showcase — scheduled before the event or arrange onsite.

7:30 PM

Sponsored Hospitality Events

7:00 AM

Industry Roundtable Breakfast

Discussions around pressing industry IT concerns and best practices.

  • Best Practices in Banking/Financial Services IT
  • Best Practices in Business & Professional Services IT
  • Best Practices in Construction/Engineering/Scientific IT
  • Best Practices in Education IT
  • Best Practices in Healthcare IT
  • Best Practices in Logistics/Transportation IT
  • Best Practices in Manufacturing IT
  • Best Practices in Non-Profit/Government IT
  • Best Practices in Retail IT
  • Best Practices in Utilities IT

8:00 AM

MIDMRKT Pulse: Trends & Projections in the MIDMRKT

Utilizing the data collected from the MIDMRKT Forum audience, MIDMRKT Suite CEO, Charles Badoian will review the trends and projections impacting IT executives in the midmarket. Key discussion points include:

  • Midmarket demographics
  • Technology Priorities
  • Emerging technology adoption plans
  • What to expect in 2020

8:45 AM

Vendor Workshop: Intent Driven Marketing

Intent Driven Marketing: How do you know when a company is in the market for your products and services? Intent Driven Marketing looks at how companies behave when they research for the things they will eventually be buying. This session focuses on why Intent Driven Marketing has become such an important part of the marketing/sales process and what you need to know in order to consider whether it will optimize everything you already do.

8:45 AM

Boardroom Sessions

In an exclusive, private boardroom setting, leading technology providers deliver case study presentations to select groups of executives, identify critical business issues and discuss how their product or solution solves a specific midmarket business need. Coffee breaks and debriefs will be included.

10:00 AM

Morning Coffee Break in the Sponsor Showcase / 1-1 Meetings

11:15 AM

Boardroom Sessions

In an exclusive, private boardroom setting, leading technology providers deliver case study presentations to select groups of executives, identify critical business issues and discuss how their product or solution solves a specific midmarket business need. Coffee breaks and debriefs will be included.

12:30 PM

Technology Roundtable Luncheon

Peer-to-peer moderated roundtable discussions pertaining to the midmarket.

  • Creating a Culture of Inclusion
  • Privacy Risks and Personal Client Data
  • Journey of Implementing Agile
  • Budgeting for a Global Recession 2020
  • Challenges and Opportunities of SD-WAN

1:45 PM

Boardroom Sessions

In an exclusive, private boardroom setting, leading technology providers deliver case study presentations to select groups of executives, identify critical business issues and discuss how their product or solution solves a specific midmarket business need. Coffee breaks and debriefs will be included.

3:15 PM

Vendor Roundtable: Maximizing Event Follow-Up Effectiveness

Join Dawson Cochran from ValueSelling Associates to share and learn best practices to make the most of your participation in this event.

  • Audience segmentation
  • Message crafting
  • Communications cadence

4:30 PM

Solution Provider-to-CIO Networking / 1-1 Meetings in the Sponsor Showcase

Takes boardroom discussions up a notch to bring IT Executives and Solution Providers together for a face-to-face discussion on specific services and solutions in the Sponsor Showcase. One-to-one meetings take place daily in the Meeting Hall — either scheduled before the event or arranged onsite.

7:30 PM

Awards Presentation & Taste of Tucson Reception

Reception accompanying an awards ceremony to honor the sponsoring companies who the IT Executives believe have the best market potential and the CIOs who have exhibited excellence in their leadership role. Casual attire is encouraged. The Award Categories are:

  • BEST MIDMARKET SOLUTION - SOFTWARE
  • BEST MIDMARKET SOLUTION - SERVICE
  • BEST MIDMARKET STRATEGY
  • BEST MIDMARKET CIO FORUM NEWCOMER
  • BEST IN SHOW - CIO CHOICE

SPEAKERS
Rick Pastore Senior Director/IT Research Advisor

Hackett Research

Mark Annati SVP IT

Extreme Reach

Charlie Tarzian President & Chief Innovation Officer

Aberdeen

Greg Petraetis SVP and General Manager, Mid-Market and Partner Ecosystem

SAP North America

Bruce Schinelli Vice President of IT & CIO

TTX

RC Woodson VP of IT & CIO

Bristol Bay Native Corporation

Kenyatta Powers CIO

State of Maryland, Dept. of Human Services

Gauri Kapur VP – Software Dev/BI, Enterprise Information Services

NCM

Mike Mayhew CIO

Trading Technologies

Michael Gabriel Partner

Fortium Partners, LLP

Dawson Cochran Associate

ValueSelling Associates

FORUM PARTNERS
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Innovation
Custom
Thought Leader
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Why Join? MIDMRKT Connect brings together IT leaders across the midmarket on a trusted platform, designed for executives to network, collaborate, and gather insights. As a member, you will have access to a community of your peers and resources to help you become an effective leader and make better decisions.

Who’s a member? All previous attendees of the MIDMRKT CIO Forum are current members of MIDMRKT Connect. This includes more than 400 IT executives in the midmarket.

How to get started? To pre-qualify as a member of MIDMRKT Connect, you must be a senior IT executive within the midmarket. Before qualifying, please fill out the interest form and a member of the Connect team will be in touch to provide you with details about creating a profile and getting started.

MIDMRKT Connect is an annual subscription service. For details about the cost to join, please contact us at connect@midmrkt.com.

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